Editor's note:

In 2022, how to build consensus around high-quality economic development of the Group, high-quality control and governance, high-quality business, high-quality cultural construction, high-quality staff life and other aspects, and strive to walk in the forefront of high-quality development in the industry. This newspaper has launched a New Year special report on implementing the New development concept and promoting high-quality development, focusing on the "high-quality development" and focusing on the new thinking, new measures and new plans of all subsidiaries and departments of the Group.

Time flies, time flies, the New Year arrived.

In the past year, Jinming apartment real estate development company has achieved good results. So what about 2022? Jinming apartment real estate development company's intention is: firmly grasp the high turnover, fast investment, fast construction, fast sales, fast payment. Under the unified leadership of Shandong Weiye Group, we strive for breakthrough in difficulties, seek development in innovation, work hard and achieve achievements quickly, and present a great gift to the 20th anniversary of the group.

First, improve the organizational structure system, give play to the subjective initiative of people, enhance the overall combat effectiveness of the team, and promote the efficient and high-quality implementation of all work. Company internal organization structure, responsibility for planning adjustment, optimizing management organization, management process and workflow, further clarify the responsibilities of the everyone, give full play to the system function, form the system of tube, the correct process steward work ideas, avoid shuffle wrangling in the work, improve the overall efficiency. Combined with the actual situation of the business development of the development company, the structure of each department has been readjusted and divided, the merger of the merger, the split of the split. On the basis of full demonstration, six management departments including Development Office, Human Resources Department, engineering management Department, Design management department, Development and Construction Application Department and financial management department have been established, and two business departments including leasing department and project Department have been established to adapt to the standardized development of the company.

Second, understand the market information, grasp the opportunity of real estate development. Hakejia garden east, Hakejia Garden Building no. 9, Century Cheng Garden, Century Grand Hyatt and Century Yue Mansion and many other high-quality land parcels. In 2021, the development and construction area exceeded 200,000 square meters, the completed acceptance record area exceeded 210,000 square meters, and more than 1,400 households were successfully delivered. The company will call its slogan "Buy a house, choose Jinming Apartment" even louder. Adhering to the concept of "owner first, service first", linshu adheres to craftsmanship and deep cultivating to create a warm, safe and convenient living environment for owners.

Third, steady grasp of real estate marketing, speed up the turnover of funds, promote the return of funds, resist capital risks. This year, I will take the project leader as the overall focus to coordinate the three parts of project development, project engineering and project marketing, so as to keep the goals of each link consistent and go hand in hand, and carry out the work efficiently and methodically. Strengthen the overall control of the project, realize the timely withdrawal of funds, ensure the profit margin of the overall project, shorten the collection cycle. To timely supply, fast delivery, perfect delivery, successful real estate project preparation. Last year, the sales of Yuhejing Garden, Yuyuan Huating AREA C, Mingdu Garden South Area Phase II, Yuxin Residential Area Phase II, Jinmingyu North Area, Century Mingzhu east Area and other projects were in good condition, and the annual sales recovery rate was about 90%. We will ensure steady growth this year.

Fourth, improve real estate leasing business, revitalize real estate inventory. The leasing department operates its business independently, actively expands customer resources, improves the leasing system, establishes the leasing ledger, checks the missing, strengthens the leasing management of each project, and ensures the efficient operation of leasing business.

In the New Year, under the unified leadership of the group, the real estate company will make concerted efforts to achieve two major goals of operation and management. Let real estate development and construction, real estate marketing and delivery, housing leasing and other business to the next level; Constantly optimize the system, give full play to the advantages of the system, strengthen the process management, stimulate the process benefits, give full play to the talent potential, really do the system in charge of people, process in charge of things, promote the work of high efficiency and high quality, start a new journey, and then innovative achievements.