The scenic area of Shuhe ancient road strengthened internal management, innovated marketing methods, increased service items, and greatly improved the income range.From January to June this year, 65% of the annual revenue generating task was completed.

Innovative marketing method is a measure to increase the income of the ancient Shuhe River Road.Shuhe ancient road scenic area specially set up a marketing team, the manager personally, a deputy manager on the catch.Make full use of time nodes to carry out a variety of expansion activities.Arbor Day to carry out tree-planting activities, Qingming Festival to carry out outing activities, the Dragon Boat Festival to commemorate Qu Yuan ancient road activities, a series of activities, attracted the city's training and development institutions, they have signed up to participate in the activities.On July 7 this year, the scenic Shuhe Ancient Road received 7 summer camp teams in a single day, with more than 400 participants.In the first half of this year, the scenic area of Shuhe Ancient Road received 280 development teams, and 130,000 people participated in the development.At the same time, the ancient Shuhe Road scenic area to constantly develop new scenic spots, the implementation of secondary entrance fees, increased income.

Improving the reception level of scenic spots and ensuring the retention of repeat customers is another measure taken by the Shuhe Ancient Road.Just after the New Year, the scenic spot decided to solve the prominent problem of tourists having nowhere to stay and nowhere to eat.First is to speed up the construction of the scenic reception center, through efforts, built a 4100 square meters of 3-storey reception building reception center.The newly built reception center quadrangle courtyard design, antique architectural style, spacious and bright meeting room, river view restaurant, so that tourists will not forget to leave.At present, the Reception Center of Shuhe Ancient Road Scenic Spot has 54 standard accommodation rooms, 54 luxurious accommodation rooms, 10 home stay rooms, 7 suites and 8 military-style high-low bed rooms, which can meet the accommodation of 500 people at the same time.Indoor water heater, air conditioning, wireless network and other hardware facilities are fully equipped, so that tourists can get sufficient rest and entertainment after playing.

The reception center has a 400-square-meter multimedia conference room, and two 100-square-meter small conference rooms, equipped with projectors and high-definition electronic screens, which are convenient for the development team to hold various activities.The reception center also constantly improves the catering functions, providing set meals, buffets, orders, etc., so that tourists can have fun, stay comfortable, eat at ease, and improve the comprehensive service level of the scenic spot.

The ancient Shuhe River Road scenic spot should be nip in the bud to achieve long-term safety management.The scenic area strengthens the regular maintenance of entertainment facilities, and conducts weekly inspection and replacement of equipment to ensure the safety of life and property of tourists.To provide a safe and comfortable place for tourists.

Seizing major festivals and carrying out colorful tourism projects is another measure to increase the income of Shuhe Ancient Road Scenic Spot.During this year's Spring Festival, the scenic spot is still preparing for the Lunar New Year's Eve, and the temple fair on the first day of the lunar New Year attracts more than 10,000 people.The scenic spot of Shuhe Ancient Road provides large tourism activities on major festivals, thus driving the income of the scenic spot.

Jing Xiaoguang, the marketing manager of the scenic spot, told reporters: "We are constantly answering and calling every day, and more and more teams come to make reservations. It is really a pleasure to have friends coming from afar."With the improvement of the supporting facilities and the improvement of the service level, more and more development teams from Linyi and the surrounding areas are coming.