Regional endowment industry development plan, or pension service facilities layout planning in the process, no matter from the social side, policy, market, etc., home and community endowment is the key of the rao not open, that is to say our "home based on, community, institutions for supplement" the endowment pattern will remain unchanged for a long time, this also is very accord with our national conditions.
At present, property, pension companies for the expansion of home and community pension services demand is very strong. First of all, we should make clear the concepts of property, pension institution, home pension, community pension and institution pension, which will help us accurately grasp the essence of things, improve efficiency and scientific innovation.
Property, each has its institutional pension is engaged in the home and community endowment service of internal and external advantage, especially advantageous intrinsic development advantage, because have a high endowment services and traditional business, or is an extension of the traditional business, become another important part of property, pension company service, and the traditional business synergies.
Secondly, grasp the trend of social development and make full preparations for the realization of community pension services. The model of providing for the aged based on home, supported by community, supplemented by institutions and combined with medical care and health care has become the mainstream. Influenced by China's national conditions and traditional old-age concepts, most of the elderly prefer to stay at home instead of going to nursing homes for the aged, and many of them prefer to enjoy their old age in their own communities. At present, community has assumed an indispensable role in the elderly service, enterprises and institutions to provide more humane services for the elderly community and strive to.
So, how to do a good job in home and community elderly care services, first of all, to sort out their own resources, do a feasibility study, successfully avoid the trap. Because home and community care services are labor-intensive, it takes a long time to cultivate the market for a new business, and it is necessary to tolerate losses and have fault tolerance. Otherwise, do not get involved in this segment.
At present, the development of the whole pension industry in China requires a high degree of responsibility, and there is a certain degree of difficulty in operation. In order to do a good job in home and community pension services, attention must be paid to solving the last mile of pension services. Only by accurately discovering the common problems existing at present, can we solve the remedy to the case.
Through practical research, it is found that there are six common problems in home and community care in China: one is the relatively single service products; Second, there is no economies of scale; Third, lack of technical support; Fourth, the operating cost is relatively high; Fifth, most rely on the government to buy services; Sixth, poor risk prevention and control.
Home and community pension want to do a good job of service is the most concerned thing for every pension industry practitioners. But this requires rational thinking. Due to different formats of business, different operating entities and different regions, the market demand also presents different situations. The external performance of some pension demand will be very different from the actual demand, which is not conducive to our customer group positioning, product design and development mode setting.
If we want to provide home-based and community-based elderly care services, we need to do a good job in the following aspects: first, we need to have a clear and clear development strategy and fully demonstrate and analyze it; Second, professional things should be done by professional people. Third, it is very important to have age-appropriate equipment and facilities as well as national barrier-free age-appropriate environment. Fourth, when providing elderly care services, the elderly should be assessed in advance, if not done well, it is easy to cause problems in the future; Fifth, design service products according to service demand frequency; Sixth, in accordance with the law on the rights and interests of the elderly and old-age care laws and regulations, respectively signed with the guardian, the elderly; Seven is the technology and equipment facilities, especially through Internet technology means, artificial intelligence Internet technology means.
Many successful cases of home and community pension in China, their experience is worth learning from. For example, As a well-known brand in the field of health care industry in China, Tianyou Health has formed its own unique industrial development model. Tianyou Ankang Pension Group has created the development model of home and community pension services: to create an innovative development model of "combination of medical care + three-point first-line + five-in-one + smart pension"; Achieve "miniaturization, chain, brand, embedded" replicable business model and profit model.
I. "1236789" Tianyou Ankang Pension Operation service system:
1 center: Everything is centered on the elderly.
Two goals: economic benefit and social benefit.
3 big promises: No smell, no bedsores, no loneliness.
Treatment services: medical treatment, medicine therapy, food therapy, cardiac therapy, kinetic therapy, spa.
7 worry free: let the elderly no longer have "afraid of death, afraid of disease, afraid of loneliness, afraid of being cheated, afraid of spending money, afraid of insomnia, afraid of useless" worry.
8 there is life: old care, old medical, old fun, old repair, old health, old learning, old care, old thinking.
9 division team: physicians, nurses, nurses, pharmacists, nutritionists, rehabilitation trainers, social workers, psychological consultants, hydrotherapists.
Ii. "Home-Community-institution" three-point model:
1, home care: professional pension service units provide home care services, the main service content includes: help clean, help meals, help medicine, help walking, help bath, emergency, home care, home rehabilitation and other services, both government purchase services, but also can provide market-oriented services.
2. Community elderly care service: it mainly includes day care centers, nursing service institutions and home-based community elderly care service centers. The main service contents include the elderly in the community come to the center for recreation, receive rehabilitation and health management services during the day, and go home to stay at night.
3. Institutional care service: provide 24-hour × 365-day comprehensive medical and health care travel one-card and five-in-one service for the elderly in the community or in close proximity.
Iii. Five-in-one mode of "medical, Nursing, health, nursing and tourism"
Medicine: Tianyou Health care Center is equipped with clinic, including treatment room, observation and rescue room, pharmacy, disinfection and disposal room, general duty room of medical care office, etc., to achieve the combination of medical care; A health assessment room is set up to provide integrated health management for the elderly in conjunction with rehabilitation services.
Nursing: Community day care centres with comprehensive elderly services are set up to provide short-term services for elderly family members who need short-term care. In addition, there are five rooms and one school: dance, calligraphy and painting, handwork, reading, chess and cards, and the university for the elderly and other multi-functional halls, providing the elderly with daily leisure activities and entertainment venues.
Kang: Rehabilitation training room, assist in professional nursing grade assessment services, for postoperative rehabilitation, dementia patients to provide rehabilitation services.
Care: In strict accordance with national standards, the maintenance hospital adopts intelligent facilities and equipment suitable for aging. Supporting a series of intelligent equipment and facilities such as intelligent bath center, intelligent induction toilet, intelligent bed, convenient for the daily life of the elderly. Provides hospice care, dementia specialty services, referral and referral services.
Travel: travel all over the world in the business functional area of soaying-living, where there are tea restaurants, tea bars and open kitchens, to provide domestic and foreign migratory bird-style soaying-living vacation and old-age care services for the self-care elders and other self-care elders who have pre-stayed in the park.
Iv. "Combination of medical care" -- "Health management + elderly dining table + elderly university + home care service + embedded chain small and micro institutions + home renovation for aging + sales of elderly products and equipment".
5. "Smart Pension" -- "Big data + ARTIFICIAL intelligence + Internet of Things + Mobile Internet"
