Innovation is the basis for the development of the Ancient Road. Only through continuous innovation and new projects and new ways of playing every year, can tourists of different ages be satisfied.

Originally, the scenic area's amusement projects are relatively single, not attractive to tourists, business revenue has been unable to reach a new high, there is no new growth point. This year, the internal operation team of our scenic spot made use of the existing resources of the scenic spot to add their own new ideas, combined with the reality of the scenic spot, and produced a lot of new projects and sketches, which are very popular with tourists. It not only attracts and retains tourists, but also attracts many repeat visitors.

Another example is that whenever the superior leaders come to the scenic spot to inspect the work, they point out that the scenic spot files are not standardized and meticulous. In view of the inspection of the problem, we immediately organize the person in charge of the existing problem item by item analysis, find out the cause of rectification. Through timely feedback, timely rectification, our archives gradually improved. We require all government departments to check their own standards, rectify their own problems, and resolve them in a timely manner. Crew Liu Zigan found a cruise ship aging tubing, he timely feedback to the cruise ship department head Zhao Chen, Zhao Chen also timely informed the ship safety responsible person, timely replacement of the aging tubing, quickly solve the problem.

Through these two things, we realize that work innovation is very important, not only scenic spots set to innovation, publicity and marketing to innovation. Good tourist attractions tourism project brand is the fundamental to attract tourists, however, innovative publicity and innovative marketing is the guarantee of tourism brand to attract tourists. Good resources, good publicity, marketing, cultivate customer loyalty, so as to form a stable source market. A good brand is the intangible assets of tourist attractions and establishes a good image to ensure the continuous expansion of the market.

At the same time, good tourism brand depends on the joint efforts of all staff to create. Only planning without action is not good, always Shouting slogans without action, is absolutely not. Therefore, leaders and employees should have a strong sense of responsibility and enterprise, start from small things, start from a bit, act immediately and work hard, have strong executive power, have a sound system as a guarantee, and have timely feedback of the "sense of renewal" and the ability to "stop".

Therefore, in the future work, managers should not only provide timely feedback and implementation, but also cultivate the habit of timely feedback and implementation.